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The Delta Squared Team

The Delta Squared senior management team has very significant experience in the hotel, leisure and travel industry!

Peter Scott
Hilary Freeman
Team Photo

Meet the team

Mike Jones
Roger Plumpton
Simon Roberts
Mac Smith
Hilary Freeman
John Greenwood
Sharon Hales
Keith Bryant
Elizabeth Dunphy
Peter Scott

Tourism Society Annual Dinner, House of Commons, Oct 2008.

Back: (L to R) Mac Smith, Simon Roberts, Roger Plumpton, James Hogg (Freeman Group), VIP client Ion Hobbs - Project Director, Estrela Santiago

Front: (L top R) Paul Knutsen (IGRM), Elizabeth Dunphy, Mike Jones, Janie McDonnell (Freeman Group), Keith Bryant

Delta Squared, IGRM and Freeman Group are members of the Worldwide Resource Consortium

Mike Jones - managing director

Mike was vice-president of global distribution for Hilton International and has held similar positions with InterContinental and the Forte Group. He has been responsible for implementing reservations and distribution technology systems in companies all over the world.

A regular speaker at industry conferences and seminars on travel distribution, Mike is honorary treasurer of the Tourism Society. He is also a non-executive director of two hospitality companies.



Roger Plumpton - director

Roger has over 20 years' experience in sales, customer relationship management and revenue generation for the hotel and leisure industries. He has an enviable success record and has held senior management positions at InterContinental Hotels and Easisolutions plc (a company providing communications and internet technologies to the hotel industry world-wide).

He is also director of Hospitality Marketing Services, a professional sales company that handles UK and European sales for some of the world's best known hotel and leisure companies.

Roger is a sales and revenue generating specialist with an exceptional range of skills in sales planning and development, customer relationship and revenue maximisation.



Simon Roberts - director

Simon was vice-president customer interface at Andbook Online Ltd and director of marketing information at InterContinental Hotels. He has also held sales roles at Grand Metropolitan plc.

He specialises in sales & marketing technology and has particular experience in online booking systems. He is responsible for the development and project management of the Delta Squared Sales Optimiser ® and Revenue Optimiser ® systems.

He is also a director of Hotel Solutions Online Ltd and a member of the Institute of Directors, Chartered Management Institute and Hotel Marketing Association.



Mac Smith - leading IT associate and managing director of 'Hospitality Project People'

Mac is an IT professional who has held several senior positions with international travel industry companies. These include head of IT for Avis Europe and Hilton International. Most recently he led major IT projects for several internationally renowned hotel companies. He also has substantial experience with vendor contract and service agreement negotiation in the UK and USA.



Hilary Freeman - front office and revenue management associate

Hilary has over 25 years' experience in the hospitality industry. She has worked in front office, reservations, distribution, sales and revenue management for several national and international hotel groups. Recent projects include:

  • Property Management System (PMS) and Central Reservations System (CRS) selection and implementation
  • pricing and distribution strategy formulation
  • revenue development training and management


John Greenwood - director, call centres and telecoms

A call centre specialist, John has held a number of senior positions within the UK outsourcing industry over the past 15 years. He has delivered more than 300 projects to clients in the UK and overseas in hotel, leisure and other major industry sectors.

Key assignments have included setting up the UK National Lottery for Camelot and multilingual customer service centres for Microsoft and Sony.

A regular conference speaker, John sits on the employers' board of e-Skills, the Sector Skills Council for IT, Telecoms and Call Centres.



Sharon Hales - Senior Business Analyst

Sharon has 19 years experience within the hospitality industry delivering a high quality of service in both Operations and Technology.

Her key strength areas include: project design and delivery strategy through web based and Instructor led courses, delivering growth and operational excellence, with appropriate use of technology to support business objectives.

Sharon has proven experience in relationship building with colleagues, suppliers and customers, providing technical solutions, project and change management including efficiency and profitability initiatives.

She has worked for a number of well known properties within the former Forte and Le Meridien portfolio and worked in a variety of roles for Micros Fidelio, the world's leading developer of enterprise applications serving the hospitality and specialty retail industries



Keith Bryant - director, revenue and distribution

Keith has a masters' degree in Business Administration and over 30 years' experience in the hospitality industry. He has implemented revenue management as well as business information systems and processes for major international hotel chains including Forte, InterContinental and latterly, Hilton International hotels.

Other major assignments include:

  • Program management of country specific websites for the Scandic and Hilton International hotels.
  • Design and implementation of a company-wide process to distribute information on room rates, description and availability to the multitude of online booking systems.
  • Creation and deployment of a world-wide education programme for 500 senior managers on the dynamics of distribution and e-commerce.


Elizabeth Dunphy - Senior Business Analyst

On graduating in 1994 from the Dublin College of Catering with a Diploma in Hotel Management and Business Studies, Elizabeth spent 5 years working in Front Desk operations for Thistle Hotels in London. She then joined Jury's Hotels in Dublin as Front Office Systems Manager responsible for the rollout of Fidelio Property Management System, Sales and Catering and Micros POS across the Irish and UK portfolio.

In 2001, Elizabeth spent a year with Munich based Serenata Intraware as a Product Manager before moving into consultancy. Elizabeth has spent the last 6 years working closely with Hilton Hotels on numerous projects but specifically on development of two generations of their global website distribution platform.



Peter Scott - senior IT associate

A chartered member of the British Computer Society, Peter is a senior consultant and project specialist. He has an extensive project management background together with over 18 years in the leisure industry managing and delivering hospitality systems.

Before launching his own company in 1999, Peter was IT director of Hilton International and before that held the same position with P&O Cruises. Since 1999, he has provided a consultancy service for a number of UK and international hotel chains. He has also managed their IT and telecom selection and implementations.

Peter specialises in system selection and implementation of telecom, mobile communication, infrastructure and guest facing technology systems.



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