Publications

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The Hitchhikers Guide to Choosing your Brand Ever since brand value was called goodwill accountants have been arguing about how to value it. The arguments have become more articulate but the answer remains as elusive as ever.	April 2005

Back to the Future: What Happened to the Web? The advent of the web has been both a boon and a burden for hotel marketers. Now a $10 billion market the web has not developed according to the projections and models laid out for it at its inception.	February 2008

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